Opiniion is a resident satisfaction software that partners with property management companies to create better living experiences for their residents. Our platform has helped thousands of property managers collect and act on real-time feedback, improve resident experiences, and enhance their online reputation. Opiniion is committed to exceptional service and innovation, earning recognition as one of America’s fastest-growing private companies. Driven by a forward-thinking team, we’re shaping the future of resident engagement. Our continued growth and commitment to innovation make this an exciting time to be part of our team!

POSITION OVERVIEW:

The Director of Revenue Operations is the strategic and operational engine behind Opiniion’s entire go to market motion. This role owns the end to end revenue system across Sales Marketing and Customer Experience ensuring every team is aligned operating from the same data and executing against a unified account centric growth strategy. You will serve as the connective tissue between strategy and execution translating revenue goals into scalable processes systems and insights that drive predictable growth across the full customer lifecycle from first touch to renewal and expansion.

This leader will build and scale a high impact RevOps function that prioritizes deep account intelligence operational rigor and human first experiences. Partnering closely with GTM leadership Finance Product and the executive team the Director of Revenue Operations will optimize the GTM tech stack establish best in class pipeline and forecasting discipline enable account based selling and marketing and ensure frontline teams are empowered with the tools data and workflows they need to win. This is a highly visible role for someone who thrives in complexity loves building from the ground up and wants to directly shape how revenue is generated scaled and sustained at Opiniion

RESPONSIBILITIES:

Revenue Operations Leadership

• Lead and scale the Revenue Operations function overseeing Sales & Marketing Operations, Customer Experience Operations, and Deal Desk & Contracts.
• This role will be critical in transforming Opiniion’s go-to-market approach into a highly targeted, account-centric strategy within a finite market.
• Serve as the operational backbone for the entire customer lifecycle - from awareness through sales, onboarding, renewal, and expansion.
• Own cross-functional alignment of the company’s revenue growth strategy, ensuring Sales, Marketing, and Customer Success are executing against a unified GTM vision.
• Partner with GTM and executive leadership to translate revenue strategy into scalable systems, processes, and operational frameworks.

GTM Systems Ownership & Optimization

• Optimize the go-to-market tech stack (HubSpot, Gong, Apollo, DocuSign, Codepath, and others) in partnership with functional leaders and the CIO with an emphasis on building a comprehensive account intelligence layer that captures firmographics, ownership structures, decision-makers, relationships, whitespace, engagement history, and expansion potential at the account level.
• Evaluate, implement, and optimize tools to support scale, improve user experience, and enhance revenue performance.
• Ensure data integrity, system configuration, and process design support a clean, accurate, and efficient GTM engine.
• Support and maintain integrations between GTM systems and core platforms, including CRM–ERP linkage and reporting layers, in coordination with CIO.

Sales Operations & Deal Support

• Partner with Sales leadership to build an efficient, predictable sales organization through optimized processes and CRM configuration.
• Own pipeline governance—including pipeline hygiene, forecasting accuracy, stage definitions, and sales process adherence.
• Partner with Sales leadership to design account coverage models, territory and named-account assignments, and account planning workflows that ensure deep penetration and coordinated engagement across all high-value target accounts
• Lead development and operations of a Deal Desk function, including discounting guardrails, approval workflows, quoting accuracy, and contract process efficiency.
• Support pricing & packaging evolution in partnership with Product, Finance, and Sales.

Marketing Operations

• Partner with Marketing leadership to design, implement, and optimize marketing processes, campaign architecture, lead flows, attribution, and channel ROI analytics.
• Enable true account-based marketing by designing systems for named-account segmentation, multi-threaded buying group tracking, coordinated sales and marketing plays, and account-level attribution.
• Ensure Marketing has reliable systems for segmentation, targeting, campaign execution, and funnel reporting.
• Enable measurement of campaign effectiveness and support demand-generation optimization.

Customer Success Operations

• Work with CX leadership to optimize onboarding, customer health monitoring, lifecycle scoring, renewal workflows, and expansion process design.
• Ensure CSMs have the dashboards, data, and processes needed to manage customer outcomes effectively.
• Support account-level expansion strategy by ensuring visibility into product adoption, whitespace opportunities, stakeholder relationships, and multi-location growth patterns.
• Drive operational improvements aimed at improving time-to-value, NRR, GRR, and customer experience.

Analytics, Reporting & Insights

• Partner with Finance and BI to build unified reporting and insights across the GTM funnel.
• Drive development and adoption of dashboards, scorecards, and insights for Sales, Marketing, and CX teams.
• Deliver frontline enablement via actionable insights for reps, CSMs, and AMs.

Process Excellence & Scale

• Design and implement scalable GTM processes that support growth while maintaining operational rigor.
• Ensure processes center the “human-first” experience while leveraging automation and tools that enhance performance.
• Drive continuous improvement initiatives to increase efficiency, alignment, and effectiveness across Revenue teams.

Team Leadership & Development

• Lead and develop a multi-functional RevOps team that spans the entire GTM customer journey.
• Build a culture of accountability, ownership, and innovation within the RevOps function.
• Recruit, coach, and mentor analysts and operations specialists supporting Sales, Marketing, and CX.

QUALIFICATIONS:

Experience & Background

• Proven experience in Revenue Operations or GTM Operations within a high-growth SaaS environment.
• Experience operating in a defined or finite target market, with a strong emphasis on account-based go-to-market strategy, named-account planning, and deep account intelligence rather than high-volume lead motion.
• Hands-on experience managing or overseeing Sales Ops, Marketing Ops, and/or Customer Success Ops.
• Demonstrated ability to architect and optimize end-to-end GTM processes across the full customer lifecycle.
• Experience in forecasting, pipeline management, go-to-market planning, and operational support for sales teams.
• Practice building or supporting a Deal Desk function—including pricing guidance, discounting rules, and contract workflows.
• Experience partnering cross-functionally with Finance, BI, Product, and GTM leadership to drive business performance.
• Entrepreneurial, ownership-driven mindset with a bias toward continuous innovation, proactive problem-solving, and operational scale.

Technical Skills

• Deep expertise in HubSpot CRM; experience owning full CRM configuration and administration preferred.
• Familiarity with key GTM tools such as HubSpot, Gong, Apollo, DocuSign, and other RevOps and enablement platforms.
• Comfortable evaluating new tools, building business cases, and driving implementation across cross-functional teams.
• Strong data proficiency; experience working with BI teams to build dashboards, analyze pipeline and funnel data, and produce actionable insights.

Leadership & Communication

• Strong ability to influence cross-functional leaders and drive organizational alignment.
• Excellent communicator who can translate complex operational needs into clear strategy and execution plans.
• Skilled at enabling frontline teams (sales reps, SDRs, CSMs, marketers) through systems, processes, and insights.
• Track record of building and developing high-performing operations teams.

OPINIION’S CULTURE:

At Opiniion, we take our work seriously, but we don’t take ourselves too seriously! Our culture has been affectionately coined "Funfessional"—a perfect blend of professionalism and fun. We are committed to maintaining the highest standards of integrity, ethics, and excellence in all we do while fostering an environment where people enjoy coming to work. We believe in collaboration, innovation, and building a team that truly cares—about our clients, their residents, and each other.

BENEFITS SNAPSHOT:

• Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. Opiniion covers 40-90% of the premium cost for employees and all dependents.
• 401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.
• Pre-tax Health Spending Accounts (HSA).
• Paid Parental Leave for all new parents (including adoption or foster care).
• Unlimited Time Off policies.
• 10 Paid Holidays annually.
• Monthly Gym Reimbursement benefit.

*Note that the above benefits are available only to full-time employees of Opiniion*

Opiniion is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.