Who We Are

We're Bizzy — on a mission to Energize Bizzy People through great-tasting, craft beverages with effective benefits. We're building a billion-dollar brand at retail by 2034, and we're well on our way as the fastest growing company in the category. If you're the kind of marketer who obsesses over the consumer, brings craft to everything you touch, and gets genuinely fired up about building something great — keep reading.

The Role

This is a department-leading role for a hands-on marketer who's ready to own it. Reporting directly to the CEO, you'll lead brand marketing for Bizzy — executing against a clear brand identity and bringing it to life across every channel and consumer touchpoint. We have a strong brand foundation (voice, visual identity, messaging framework — the bones are solid). What we need now is someone who can run with it: building campaigns, driving retail growth, and connecting with our community in ways that are ambitious, relatable, and real.

This role is 100% onsite. We build things together, in person.

What You'll Do

Brand Execution & Stewardship

• Own day-to-day brand marketing execution with our Marketing Manager and Sr. Designer, ensuring consistency across retail, digital, social, and experiential channels
• Work within our established brand guide to produce content and campaigns that hit the right tone — whether that's Inspire, Relate, Inform, or Excite
• Protect and evolve the brand as we scale, keeping craft and quality at the center of everything

Consumer Marketing & Campaigns

• Develop and execute integrated marketing campaigns that drive awareness, trial, and loyalty at retail
• Lead go-to-market planning for new product launches and seasonal moments
• Build and manage always-on content strategies across social and digital platforms — leaning into short-form, visual-first storytelling where it counts

Consumer Insights & Voice of the Consumer

• Own consumer intelligence for Bizzy — building the foundational profiles, personas, and segmentation that fuel every campaign, creative brief, and retail strategy
• Design and execute primary and secondary research that keeps us close to our consumer: who they are, what drives them, and why they reach for Bizzy in the cold case
• Turn data and real consumer feedback into sharp, actionable insights the whole team can build from
• Establish an always-on voice of the consumer program — social listening, in-store intercepts, surveys — so our brand decisions are always rooted in truth
• Champion the consumer's perspective across every function, ensuring their voice shapes product, packaging, messaging, and retail execution

Retail & Shopper Marketing

• Partner closely with the Marketing Manager and Sales team to develop retail programs, trade marketing, and in-store activations that convert
• Connect consumer insights directly to shopper marketing strategy — ensuring how we show up in the cold case earns the grab

Community & Brand Love

• Grow and engage our community of Bizzy People — building authentic relationships through content, partnerships, and activations
• Identify and manage influencer, ambassador, and brand partnership opportunities that align with our voice and values

Team & Cross-Functional Leadership

• Lead and develop a lean marketing team, fostering a Dream Team culture: positive, collaborative, and honest
• Work cross-functionally with Sales, Product, and Operations — and report directly to the CEO — to keep marketing aligned with business priorities
• Manage the marketing budget with an ROI mindset and a bias toward action

Who You Are

• Wildly Ambitious — You set big goals, push for greatness, and never stop looking for ways to improve
• Dream Team player — You bring positive energy, communicate openly, and make the people around you better
• Five Star executor — You care about the craft. You don't ship mediocre work.
• Consumer obsessed — You go above and beyond to understand what your consumer wants — and you deliver it

Qualifications

• 6–10 years of brand or consumer marketing experience, with demonstrated ownership of a marketing function
• CPG, food & beverage, or lifestyle brand experience is a must — refrigerated commodity experience is a big plus
• Fluency in both brand strategy and hands-on execution (this role requires both)
• Strong creative instincts and an eye for what's on-brand vs. off
• Comfortable working in a fast-moving, entrepreneurial environment — you build the plane while flying it
• Excellent communicator and natural collaborator
• Bachelor's degree required

Why Bizzy

We're craft beverage people with massive ambitions — a billion dollars at retail by 2034. We're a tight-knit team that cares deeply about what we make, how we show up, and who we build with. If that energizes you, we want to meet you.

This is a full-time, 100% onsite role.

Benefits

• Health, dental, short-term disability, and vision coverage
• 401(k) with 4% company match
• Competitive salary with performance bonus
• PTO, sick days, and paid holidays
• Unlimited cold brew coffee (obviously)