Senior Manager, SEO
ActiveCampaign
Marketing & Communications
United States
Posted on Oct 15, 2024
As Senior Manager, SEO, you’ll contribute to increasing ActiveCampaign’s overall traffic, free trials, conversions, and new business from organic search. You’ll provide technical and international guidance for ActiveCampaign’s website, identify opportunities to scale organic business (particularly non-brand organic), execute on those recommendations, and manage reporting for organic search.
You’ll be joining a team that creates all types of content from blog posts and webinars to email communications, landing pages, and other content for the ActiveCampaign website. Your role will be executional — you’ll work closely with our site and content teams to make recommendations, but will also roll up your sleeves and get down to business yourself.
What your day could consist of:
- Identify opportunities for technical improvements across the ActiveCampaign website
- Identify and execute on opportunities to scale non-brand organic traffic to ActiveCampaign
- Maximize performance of editorial/glossary content, to improve traffic to high-converting content
- Work on scaled, pseudo-programmatic search projects/free tools targeted at non-brand search
- Provide international SEO guidance, ensuring good search experiences in languages other than English
- Provide guidance on site architecture and navigation, for improvements to user experience and search performance
- Report on the performance of search-based projects on an ongoing basis, with an emphasis on course correction, identifying new opportunities to grow, and share of search in the market as a whole
What is needed:
- 8+ years of marketing experience, with at least 5+ years dedicated to SEO
- Experience with technical and international SEO
- Experience with CMS migration, page consolidation/redirects, and on-page performance
- Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker
- Reporting skills. The ability to tell a story about data and the effects of organic programs on the business, rather than read off traffic numbers or keyword reports.
- Experience with Craft CMS is preferred
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.