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Senior Marketing Data Operations Specialist



Marketing & Communications, Operations
United States
Posted on Thursday, May 16, 2024
ActiveCampaign's Marketing Analytics and Ops team is seeking a Senior Marketing Data Operations Specialist to develop datasets, build data pipelines, and formulate key insights to measure marketing impact, optimize programs and model toward predictable growth. In this position, you would play a key role in analyzing and modeling data to provide actionable insights that promote business growth. In addition, you would also help support and maintain marketing automation workflows and email campaigns for various business use-cases. Commitment to objectivity, data integrity and collaborative approach will set you up for success within our team of amazing marketers.

What your day could consist of:

  • Analyze data across different digital marketing channels (Paid, Organic Search, Social, etc.) to identify factors that drive customer growth.
  • Provide recommendations on Marketing and Product enhancements by analyzing user behavior across different stages of the customer lifecycle.
  • Analyze website data and provide recommendations to improve our site traffic and engagement.
  • Facilitate data transfer requests across various third party platforms via Zapier or through integrations.
  • Set-up marketing automations, landing pages, forms, tags, custom objects, etc. using ActiveCampaign to capture leads and nurture them.
  • Work closely with the Email & Lifecycle teams to create, monitor and report on various campaigns.
  • Collaborate cross functionally with Sales, Finance and customer facing teams to build a holistic view of our prospects and customers.
  • Document processes, workflows and establish best practices for smooth day to day operations.

What is needed:

  • 5+ years of experience in data analytics and operations
  • Hands-on experience with analytical/visualization tools like Looker, Tableau, etc.
  • Experience with Google or Adobe suite of products (Analytics, Tag Manager, etc.)
  • Intermediate experience with writing and optimizing SQL queries
  • Experience in predictive modeling techniques using R or Python
  • Experience with marketing automation platforms like ActiveCampaign, Marketo, Pardot or other similar platforms.
  • Results-oriented self-starter with strong teamwork and problem-solving skills.
  • Experience in SaaS and serving the SMB market is a plus
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.