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Franchise Marketing Manager, ACHQ

ActiveCampaign

ActiveCampaign

Marketing & Communications
United States
Posted on Friday, April 26, 2024
We seek a passionate and experienced Franchise Marketing Manager to join our growing team. In this role, you will be key in developing and executing a go-to-market strategy to attract and convert multi-location businesses and franchises to use ACHQ, ActiveCampaigns’s franchise product.

What your day could consist of:

  • Conduct in-depth market research to understand the marketing challenges multi-location businesses and franchises face
  • Develop ideal customer profiles and key target segments within the franchise and multi-location business space
  • Develop and execute a comprehensive go-to-market strategy for the franchise and multi-location business segment, including lead generation, content marketing, and partnership development
  • Create targeted content (case studies, blog posts, webinars) that resonates with franchise audiences and effectively communicates ACHQ’s value proposition
  • Manage and participate in industry events and webinars to build brand awareness and generate leads among franchises
  • Collaborate with the Sales team to develop and deliver sales presentations and marketing collateral specifically tailored to the franchise audience
  • Stay current on the latest franchise marketing and marketing automation technologies trends and innovations
  • Analyze marketing campaign performance and recommend data-driven strategies for optimization

What is needed:

  • 4+ years of experience in B2B marketing
  • Strong focus on franchise marketing or the multi-location business sector required
  • Proven track record of developing and executing successful go-to-market strategies
  • Deep understanding of the unique marketing challenges faced by multi-location businesses and franchises
  • Experience creating targeted content (case studies, blog posts, webinars) for a B2B audience
  • Excellent communication and writing skills, with the ability to tailor messaging to different audiences
  • Experience with marketing automation platforms a plus
  • Strong analytical skills and the ability to translate data insights into actionable marketing strategies
  • A passion for marketing automation and its potential to empower multi-location businesses
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.